LaunchEdge offers expertise in the following consulting disciplines:

Strategic Planning

Guidance defining high-level direction based on a detailed analysis of key factors

resulting in specific, concrete recommendations to establish and achieve directional

targets for the business, division or project over a given strategic timeframe.

• Environmental scanning, analysis and reporting
  

• Strategy framework analysis, results and recommendations
  

• Market opportunity assessments and market planning
  

• Go-to-market strategy development
  

• Integrated launch strategy development for products, services and initiatives
  

• Strategic product and services roadmap planning
  

• Product line rationalization and change impact assessments
  

• Strategic partnership program development and relationship management
  

• Identification and cross-fertilization of best practices
  

• Integrated sales and marketing strategies
  

• Change management and business process improvement program planning and implementation
  

• Preliminary readiness assessments to assess the group's ability and willingness to deploy new strategic initiatives
  

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Launch Planning

Assistance identifying, readying, deploying and coordinating the complex set of resources required to execute a successful launch of a product, service or business initiative.

• T-120 launch plans
  

• "Virtual launch manager" cross-functional launch execution assistance
  

• Post-mortem reviews and formal learnings capture
  

Product Planning

Research, creation, coordination and communication of the documentation and plans required to bring new products and services to market successfully.

• Marketing requirements documents (MRDs) and product requirements documents (PRDs)
  

• Product profiles, white papers and Q&A documents
  

• Phase review plans, phase exit reviews and post-mortem reviews
  

• Product and technology briefings and webinars
  

• Competitive analysis and response plans
  

• Pricing strategies and price positioning
  

Business Development

• Prospect identification and targeting
  

• Sales and deployment support activities for clients and partners
  

• Channel and strategic partner marketing tool development and sales enablement
  

Partnership Strategy

Research and development of a solid partnership strategy and plan to leverage partners' capabilities, extend your sales reach, and monetize your marketing activities.

Website, Search and Viral Marketing Strategy

Guidance in developing a successful website strategy that achieves your online communication and ecommerce objectives.  Consulting topics range from site development, affiliate marketing, blog management, search engine optimization and dynamic site content development.  

• Turn-key websites
  

• Affiliate marketing solutions, including Amazon aStores and gadgets
  

• Ecommerce solutions
  

• Search Engine Optimization (SEO)
  

• Blog development
  

• Dynamic site content (i.e., video feeds and content development)
  

General Marketing

Integrated marketing campaigns and point projects, including:

• Co-marketing plan development and execution
  

• Public relations projects (press releases, case studies, and press interviews)
  

• Event planning
  

• Marketing challenge response plans
  

• Primary market research (focus groups, interviews, and surveys)
  

• Secondary market research analysis
  

• Identity marketing packages
  

Consulting Group