Environmental Scanning

ENVIRONMENTAL SCANNING, ANALYSIS AND REPORTING

This service covers point projects or scheduled monitoring of the macroenvironmental factors and general business climate that have a potential impact on operations and outcomes. Analysis includes industry and competitive market overviews, consumer analysis, product and technology trends, and an assessment of strategic company or line of business conditions.

The scope of environmental scanning projects can be designed to encompass analysis and reporting on all or a subset of the following:

Present and expected conditions in the local or overall market economy

Current and anticipated government policies with a high probability of impact on business conditions

Current and predicted changes in the political climate

Legal and regulatory conditions or changes in the market or industry

Assessment of changes in technology trends that affect the supply base, manufacturing practices or final goods production

Recent and expected updates to, shifts in or consolidation of product categories in the industry

Transportation and distribution infrastructure factors

Ecological issues that impact production, buying behavior or belief attributes

Cultural and sociological trends such as shifts in demographics and psychographic profiles of targeted buying populations

Supply base characteristics, including availability and quality of labor and production infrastructure and tools

Partner ecosystem characteristics

Internal company factors

Impact of trends on stakeholders

Expected results:

Detailed report on conditions and trend observations

Recommendations regarding strategic factors to address as a result of the analysis (i.e., continue to monitor, react, oppose, adapt, capitalize on, redeploy resources, contingency plan)

Strategic Planning and Marketing Consulting