Elizabeth Clark

Founder and Principal Consultant, LaunchEdge Consulting Group, Austin, TX

Summary

A seasoned marketing and strategic planning professional, Elizabeth has served world-class corporate and government organizations for 15 years in strategy, business development, communications, marketing, product planning, launch management and change management roles.

Full Bio

Elizabeth founded LaunchEdge Consulting Group in 2003 as an offshoot to a semester project during business school.  Since then, she has spent 5 years in tech industry roles, performed consulting work in marketing, business development, partner marketing, and social media for high-tech companies, start-ups, non-profits and entrepreneurs globally, and engaged in several entrepreneurial pursuits. 

Between mid-2009 and early 2010, Elizabeth was engaged in a long-term consulting project performing marketing  services for the VP of marketing, and also the vice chairman and corporate advisor, of Compal Electronics, Ltd., a $14B global electronics firm that builds mobile devices for clients like Dell, Acer, Hewlett-Packard, and Fujitsu. 

In parallel in 2009, she focused on growing the online magazine and video-serve website she founded in 2002, Soak Up Living (www.soakupliving.com), achieving an Alexa ranking in the top 8% of all global websites and 260% traffic growth in 2009 alone.  As chief editor, Elizabeth locates and develops content, conducts market research, and performs grass-roots marketing and social media activities.  In less than 10 months, she built a social media reach of over 10,000 followers.  Elizabeth is currently ranked in the top 100 Twitter users in Austin, and in the top 1% of the top 1% of all Twitter users.  Through Soak Up Living, she continues to grow her skills and experience in search engine optimization (SEO), social media, online content integration, affiliate marketing, e-book publishing, and blogging practices. 

Also in 2009, Elizabeth engaged in re-branding a 28-year-old real estate firm in Austin, utilizing social media techniques to reach new clients and creatively market new listings.  She is also a licensed real estate agent who uses her advanced analytical and negotiation skills to serve the repeat investor community.

In mid-2007, Elizabeth accepted a long-term strategy consulting assignment in the New Business Development and Partner Marketing division of Dell's Global Consumer Group then was offered and accepted a full-time position in this same group at Dell Inc.  In this role, she crafted and managed the underlying strategies behind major global and local partnership initiatives with dozens of world-class partners in the U.S., Europe, Asia and Latin America, structured deals with global giants in the entertainment, media & social networking industries, and designed, developed and launched new revenue-generating programs.  She developed partner engagement strategies and tactics, liaising with companies such as Google, Yahoo, Microsoft, eBay, Amazon, Expedia, Facebook, MySpace, Fox Interactive, Netflix, Nickelodeon, Disney, Condé Nast, Creative Artists Agency (CAA), Sky, the BBC, MTV, Sundance and global telecommunications companies.  Her key projects included development of a desktop & online content and services strategy, conception and implementation of the Best of Web partner program, content and services selection for the new Ultramobile PC product category, and support for the cloud computing strategy.

Between 2003 and mid-2007, Elizabeth served as a marketing director and senior-level manager in strategic planning, product planning, launch management, product management and segment marketing capacities at Motion Computing, the world leader in slate Tablet PCs.  She received an Inventor's Award from the company’s Board of Directors and was interviewed and/or quoted as a company spokesperson and subject-matter expert by the following publications:  PC World, PC Magazine, CNET, IT Week, InfoWorld, Health Care IT News, the Financial Times and the Wall Street Journal.

While at Motion, she successfully managed development of the initial product launch plans, PR plans and advertising campaign for a start-up tech venture that subsequently grew into a $100M company.  She planned and launched 4 award-winning product lines (M1400, LE1600,  LS800 and C5 Mobile Clinical Assistant).  Focused primarily on spearheading marketing activities for the health and life sciences division over a 3-year period, she also guided the company’s expansion into 3 new vertical markets (hospitality, retail and manufacturing). 

Prior to business school, she spent 7 years in the domestic and overseas offices of Dell Inc. as the Worldwide Product Marketing Manager and Launch Manager for notebook PCs (presented with a Significant Launch Contributor Award by Michael Dell for coordinating the simultaneous worldwide launch of 3 notebook PCs).  She also served as the Enterprise Notebook Product Marketing Manager for Dell France, the Regional Marketing Manager for Dell’s Southern Europe and Middle East and Africa division, and the Regional Change Manager for Dell’s Southern Europe and Middle East and Africa division (induction training, product training, sales skills training, executive development, and business process improvement). 

During her undergraduate studies, she deferred her coursework for 18 months to work at the White House, beginning with an internship in the Office of Presidential Speechwriting in the Department of Communications, where she supported Tony Snow, former U.S. Press Secretary, and his team of 6 other speechwriters.  She automated a speech classification and retrieval system, and researched and edited speeches delivered by the President.  She was later asked to stay on in the Office of National Service to coordinate corporate liaison activities for the Thousand Points of Light philanthropic initiative and assist with the recruitment and screening efforts for the subsequent round of White House interns. 

Elizabeth has spent several years overseas in the U.K. and France, traveled to almost 40 countries and is a passionate diver with a PADI rescue diver certification.  She enjoys writing, jewelry design, photography, rollerblading, rowing, boating and spending time with her family.  She holds a Bachelor of Science degree with a double major in marketing and management from George Mason University and an M.B.A. from the Harvard Business School, where she was selected as 1 of 4 students (in a mandatory course taken by almost 1000 students) by the Technology and Operations department head to tutor first-year students.

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