The LaunchEdge Consulting Group offers launch and start-up assistance, strategic planning, and marketing support to small and medium businesses, non-profit organizations and entrepreneurs globally.
Whether you are in the planning stages of the launch of a new business, product, service, event or other type of initiative, or need immediate help executing a more successful launch or marketing campaign, we can help.
LaunchEdge offers expertise in the following disciplines:
Strategic Planning
Guidance defining high-level direction based on a detailed analysis of key factors resulting in specific, concrete recommendations to establish and achieve directional targets for the business, division or project over a given strategic timeframe.
Launch Planning
Assistance identifying, readying, deploying and coordinating the complex set of resources required to execute a successful launch of a company, product, service or business initiative.
Business Development
Identification of sales prospects, analysis of potential distribution channels, and development of co-marketing plans and engagement models.
Product Planning
Research, creation, coordination and communication of the plans and documentation required to bring new products and services to market successfully.
Partnership Strategy
Research and development of a solid partnership strategy and plan to leverage partners' capabilities, extend your sales reach, and monetize your marketing activities.
Web Presence, Social Media and Search Strategy
Guidance in developing a successful website strategy that achieves your online communication and ecommerce objectives. Consulting topics range from site development, affiliate marketing, blog management, search engine optimization and dynamic site content development.
General Marketing
Development of comprehensive marketing plans, integrated marketing campaigns, recommendations based on primary/secondary market research and analysis, and turn-key websites and e-commerce solutions.
Consulting Group
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NEWS & DEVELOPMENTS
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February 15, 2010 | Asked by Texas Ventures to advise entrepreneurs on business plans and marketing plans
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July 15, 2009 to Feb. 2010 | Hired by Compal Electronics Ltd. ($14B global company) for strategic marketing project
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March 15, 2009 | Approached by early-stage environmental tech start-up to build business development strategy
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Jan. 1, 2009 | LaunchEdge performs 6-month rebranding campaign for Austin Residential Properties
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Jan. 1, 2009 | Founder's board position renewed at non-profit Hope Street Austin, a previous client of LaunchEdge
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Jan. 1, 2009 | Founder elected president of Harvard Business School Alumni Club of Austin
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Dec. 13, 2007 | Founder accepts industry role responsible for strategy in Global Consumer New Business Development and Partner Marketing group at Dell Inc. upon completion of long-term strategy consulting project
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Aug. 15, 2007 | Start of strategy consulting project for New Business Development and Partner Marketing group in Global Consumer at Dell Inc.
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Apr. 1, 2006 | LaunchEdge performs strategic market opportunity assessment for successful internet startup iTaggit.
